Beyonce and Jay-Z keep faking their relationship

Instead of partying together after the VMA performance, Jay-Z and Rihanna went one way and Beyonce went another. My snitch has also told me that Jay-Z and Beyonce were staying in seperate Hotel Rooms and neither went back to eachothers room. The only time they are affectionate with eachother is in public or when they know pictures will be taken.

I dont really understand it? If this is fake then how long will they keep this up for? Im confused?