CBS To "Embed" Reporters On Every NFL Team, For Live Reports

In this day in age, especially in the NFL, up to the minute reporting is a must. CBS has long come in fourth place (behind ESPN, FOX and NFL Network) in the "breaking news" department, but they are making changes to catch up with the other networks. Starting this season, CBS has started an initiative called "Rapid Reports", and will be placing a reporter with every NFL team. Basically they're adding 32 bloggers to file reports throughout the day. Via CBS PR....

CBSSports.com today announced the creation of an innovative new way to cover the NFL. RapidReports will be a network of 32 correspondents, one with each NFL team. These reporters will file multiple bite-sized updates per day from each team's practice facility or stadium that will appear at the top of the CBSSports.com (www.cbssports.com) homepage.

CBS will be the first media outlet to cover the NFL, or any sport, in this manner, with one embedded reporter attached to every team working solely for one entity. Additionally, the style of coverage, with a constant stream of short, original news updates has never been used in the world of sports and CBSSports.com users and highly engaged NFL fans around the world will undoubtedly embrace this new mode of news delivery.

"With RapidReports, CBSSports.com will provide the rabid NFL fan base with the one thing they crave most – the absolute latest breaking news and updates from around the league – and deliver it in a way that will distinguish our service from the competition," said Jason Kint, Senior Vice President and General Manager of CBSSports.com. "We’re thrilled that CBSSports.com was able to find reporters for this initiative with a deep resume of sports experience and combine them with burgeoning new talent for a perspective and approach that fans won’t find anywhere else.”

CBS has also teamed up with Bleacher Report, and many of the correspondents will be coming over from their network. Obviously it's a good move, given the fact that CBS is so far behind the game at this point, but it will be interesting to see if it works. If they use it as a Fantasy tool, then I see it succeeding, but any other use and it might not pan out.